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Communication and Marketing Booster
Communication and Marketing Booster

2 Followers

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Dec 20, 2021

Why communication influences the behavior of employees

Effective communication is about purpose and intentions, not only the business goal itself. — It is often said that communication is important because it directly influences the motivation and commitment of employees. It is worth remembering, however, that such an attitude is rarely achieved only through an efficient and effective information policy. There is much more to modern communication. …

Leadership

4 min read

Why communication influences the behavior of employees
Why communication influences the behavior of employees
Leadership

4 min read


Apr 25, 2021

Producer merchandising — display that increases sales

If marketing is to advertise products, merchandising is to sell them. — As research shows, as much as 80% of purchasing decisions are made in the store. And the point is not that people going there do not know what they need. Rather their shopping lists are not very detailed, they concern only the product category, and are often incomplete. In this…

Merchandising

4 min read

Producer merchandising — display that increases sales
Producer merchandising — display that increases sales
Merchandising

4 min read

Communication and Marketing Booster

Communication and Marketing Booster

2 Followers

I am a researcher and independent consultant in the fields of marketing and PR. I'm also an author of two books on marketing and M&A communication strategy.

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