Producer merchandising — display that increases sales

If marketing is to advertise products, merchandising is to sell them.

Photo by Eduardo Soares on Unsplash

If marketing is to advertise products, merchandising is to sell them.

The basis of the manufacturer’s merchandising is the proper display of the goods

POSM is also a part of merchandising

Sales representative as merchandiser

Merchandising may be an area of ​​conflict of interest between the store and the manufacturer

I am a researcher and independent consultant in the fields of marketing and PR. I'm also an author of two books on marketing and M&A communication strategy.